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Master the art of turning consumers into paying customers with this industry-leading guide. Packed with proven strategies, real-world examples, and actionable insights, this book, from Chris Torres, helps tour operators increase direct bookings and grow their business.
Proven strategies to increase direct bookings
Insights from 30+ years of tourism marketing experience
Actionable steps for tour operators of all sizes
Discover how to make OTAs work for you, not against you. This essential guide by Greg Fisher, walks you through optimising listings, negotiating better commissions, and using OTAs to increase brand awareness while maintaining control over your business.
Maximise your revenue with OTAs
Learn how to negotiate better commissions
Strategies for ranking higher on OTA platforms
From dreaming to booking, this course breaks down every stage of the traveller’s decision-making process. Learn how to engage customers at the right time, with the right message, and guide them smoothly toward booking your experiences.
Map out your customer’s decision-making process
Learn how to engage travellers at every stage
Convert lookers into bookers with the right touchpoints
Struggling with content ideas? This comprehensive resource provides a massive list of engaging blog, video, and social media content ideas designed to attract travellers and keep your brand top of mind.
Endless inspiration for blogs, videos & social posts
Designed to drive engagement and bookings
Easy-to-follow ideas for any tour business
Video is a game-changer for tour marketing, but editing can feel overwhelming—until now. This course walks you through easy, effective video editing techniques to create stunning, professional-quality content that captures attention and drives bookings. Plus, I’ll show you how to leverage AI tools to streamline the editing process, cut down on production time, and make video creation easier than ever—even if you have zero editing experience!
Make professional-quality videos with minimal effort
AI tools to simplify the video editing process
Boost conversions with engaging video content
Stop wasting ad spend! This deep dive into Facebook ad targeting helps you find the right audience, at the right time, with the right message—ensuring every ad you run has a higher chance of converting into bookings.
Step-by-step guide to ad targeting for tour operators
Learn how to reach high-intent travellers
Reduce wasted ad spend and increase ROI
Most tour operators run their business month to month with no clear picture of financial health. When asked about average monthly sales or peak season performance, the answer is often a guess. This planner changes that. With a customisable template, you’ll gain a cash-flow crystal ball—giving you clarity on revenue trends, profitability, and marketing ROI.
Google Sheet & Excel templates for tracking sales
Gain a clear view of your financial health
Make smarter marketing and investment decisions
Leverage AI-driven SEO strategies to improve your rankings, attract more organic traffic, and stay ahead of the competition. Future-proof your business with cutting-edge search marketing tactics.
Leverage AI to enhance your search rankings
Step-by-step SEO strategy tailored for tours
Stay ahead of Google’s algorithm updates
Not every marketing strategy requires a big budget. This guide outlines low-cost and no-cost marketing techniques that help you increase visibility and attract more bookings without spending a fortune.
Proven strategies that require zero ad spend
Social media, partnerships & organic reach tactics
Maximise exposure without breaking the bank
Email marketing still converts better than social media—but only if you do it right. This playbook includes highly effective email templates designed to nurture leads, increase repeat bookings, and build long-term customer relationships.
Done-for-you email templates to nurture leads
Automate follow-ups and increase conversions
Keep your business top-of-mind
Keep your social media consistent, engaging, and effective with this ready-to-use 12-month planner. Plan campaigns, schedule posts, and align your content with the traveller’s booking journey.
Plan your entire year of content in advance
Stay consistent with engaging posts
Boost brand awareness and engagement
Work smarter, not harder with this powerful strategy for repurposing content. Learn how to turn a single video into over 100 pieces of content to fuel your marketing for months.
Maximise content output with minimal effort
Break down one video into multiple formats
Save time while increasing reach
Tour listings aren’t just about descriptions and photos—they’re about conversion psychology. Learn how to craft compelling listings that turn website visitors and OTA browsers into paying customers.
Craft compelling tour descriptions that sell
Learn what makes a listing rank higher
Increase bookings with strategic tweaks
Your website should be a booking machine. This course walks you through building high-converting tour pages and home pages, ensuring potential customers don’t just browse— they book.
What every tour page needs to convert visitors
Homepage strategies that drive bookings
Real examples and best practices
Think you need to spend thousands on a website? Think again. This course teaches you how to create a professional, high-converting tour website for under $100 using an affordable WordPress theme.
Step-by-step guide using a budget-friendly theme
Create a professional site without coding
Essential features for a high-converting tour website
Save time, streamline operations, and improve customer experience with this curated list of the best tools and software for marketing, booking management, and automation.
Recommended tools for every aspect of your business
Booking systems, marketing automation & more
Save time & money with the right tech
Google is your most powerful free marketing tool. This playbook walks you through optimising your Google Business Profile to increase visibility, improve local rankings, and attract more direct bookings.
Get found on Google & attract more bookings
Learn the secrets to ranking higher in local search
Optimise your profile for maximum exposure
Google’s Things to Do feature is revolutionising how travellers find and book experiences. This guide shows you how to leverage it to drive more bookings and increase your online exposure.
Leverage Google’s new platform for tour operators
Learn how to list and optimise your tours
Increase visibility and direct bookings
Stay ahead of the competition with Tour Business Growth Weekly, an exclusive email series packed with marketing insights, business strategies, and industry trends. Each week, you’ll receive actionable advice to help you increase bookings, improve your operations, and scale your business—all straight to your inbox. No fluff, just proven tactics designed for tour operators like you.
Marketing & Sales Tactics
Business Growth Strategies
Industry Trends & Best Practices
Get insider insights, peer support, and real-world advice by joining our Facebook community—a thriving space where tour operators discuss strategies, trends, and marketing tactics.
Network with fellow tour professionals
Get marketing & business advice from experts
Stay updated with industry trends
Looking to grow your B2B partnerships? Gain exclusive access to our B2B marketplace, where tour operators, travel agents, and industry pros connect, collaborate, and grow.
Connect with travel agents & partners
Expand your distribution channels
Exclusive access to a powerful B2B network